自3月1日至15日，由潮电智库发起的潮电储能欧洲行已顺利结束，期间我们拜访了包括法国、西班牙、意大利、波兰、德国在内的5个国家20+客户。一个好的结束是下一个活动的开始，在此，潮电智库再次吹响集结号。4月26日，潮电智库将集结储能行业各大群体，进行本年度第二次欧洲市场考察。
俄乌战争，欧洲电价、天然气价格不断攀升，欧洲能源危机加剧，将持续刺激欧洲户储需求，拉动欧洲储能产业井喷式增长。为应对气候变化和能源危机，欧洲各国相继出台各种不同的储能利好政策，给中国储能企业在欧洲发展打开了市场大门。
强势出击
在欧洲储能强需求的召唤下，潮电智库，协同我们的产业链客户，科陆电子、贵航新能源、元琛科技。科陆电子式工商业储能和户用储能的第一品牌，是智能电表的龙头企业，也是电化学储能的引领者。科陆国际化步伐已为全球上百个国家和地区提供综合能源解决方案，打造世界级能源服务商。贵航新能源，成立于2001年，是中国第一批锂电子电池厂商，在全球拥有5000名锂电子电池专业人员，在该行业拥有50家国际认证客户。元琛科技，成立于2005年，专注于环保领域技术开发和生产制造，同时具备高效除尘过滤材料以及废旧催化剂回收和再生资质的企业，具有CNAS和CMA检测资质，在2021年元琛科技应客户要求，增加了储能家用的板块产品，目标是努力成为全球环保材料和能源再生的标杆企业！
探寻商机
从第一站法国开始，到德国结束，途经巴黎、南特、巴塞罗那、马德里、米兰、华沙、弗罗茨瓦夫、杜塞、韦赛尔、法兰克福、斯图加特等11个城市，拜访客户二十余家。
“以核为贵”的法国
3月1日，在巴黎拜访广东省驻法国经贸代表处、欧洲中广核咨询，探讨了法国的能源需求和推进了中国储能企业法国业务开展的合作咨询。
3月1日晚，伴随着持续低温和冷空气的侵袭，考察团一路向南，途经塞纳河畔，前往卢瓦尔河大区南特。啊，车窗结冰了，那又怎么样呢，我们的心已然躁动南飞了。
3月2日，潮电考察团兵分两路，一路前往美丽的卢瓦尔河大区南特，会见了卢瓦尔河大区经济发展署亚洲项目经理。据其透露，法国2020年的储能目标需求是800多个兆瓦时。面对狂飙发展中的全球储能赛道，中国拥有33%的市场机会。一路前往西班牙巴塞罗那MWC展会，展会现场，新朋旧友齐聚一堂，推杯换盏觥筹交错之间，愉快地推进了业务合作。
3月14日，重返巴黎，会见德尚律师事务所仁律师，她着重给我们介绍了法国的最新产业政策和机会，扫盲了新能源落地的问题所在。1、海外建厂还是办公室，2、找开拓市场的业务资源，是中国人还是欧美人。
3月15日，偷得浮生半日闲，打卡法国巴黎著名景点（凯旋门/香榭丽舍/老佛爷/卢浮宫/埃菲尔铁塔/塞纳河畔/巴黎市政厅等）和当地美食来愉快的结束我们储能考察团的15日欧洲行之旅。
日不落强国西班牙
3月3日，两路人马胜利会师西班牙首都马德里，并在马德里过了一个丰富多彩的周末。先是拜访了迈创马德里分公司，并参观了其工厂。迈创的主要服务内容是手机，智能商用和家用电器，IT产品，家电等电子产品的维修和备件管理工作。
3月4日上午，拜访了当地的储能、安装与代理商。与之交谈间，我们了解到马德里户用储能市场空间、用户痛点以及费用成本。
下午我们会见了西班牙最大的小米之家代理袁总，在西班牙坐拥16家AliExpress Shop，并且正在拓展储能业务。
晚上，受邀参加马德里皇家球赛，感受西班牙的热情与骑士精神。
3月5日，考察团一行人马来到巴塞罗那。上午会见了西班牙渠道商idesa及最大的汽车脚垫商， 下午，坐上老爷车和滑板车度过了闲暇惬意的游览观光时光。
2017年，于第二届重庆国际手机展，来自ANGEL公司的两位老总，与我们潮电智库的王欢和我电器罗总留下了珍贵的合影。时隔6年，再次会面，再次留念。从从前的手机产业到现如今储能产业，我们已不再是我们，我们依然是我们。ANGEL现如今，已经发展成为西班牙、南美储能光伏产品的代理业务。
能源进口依赖国意大利
3月7日，行程的第二周，考察团按计划来到了时尚之都意大利米兰。并顺利拜访了经销商、安装商客户Microtech、mediacom，并体验了“最后一公里”交通神器ebike。
全球光伏市场黑马波兰
3月8日，考察团风雪兼程赶往波兰的首都华沙。并于当天参加了波兰国际太阳能可再生能源展览会。参展期间，与客户Maxcom不期而遇，对方表示需快速转战户用储能、热泵和太阳能储能市场，这是未来十年代表欧洲的能源应用新方向！
3月9日，向着弗罗茨瓦夫出发！在弗罗茨瓦夫我们参加了迈创组织的储能仓储、安装、经销商（代表企业XTG）大会。
全球能源转型标杆德国
3月10日，到达德国杜塞先是拜访了德国经销商AXDIA童总，AXDIA在欧洲主营在产品：滑板车、电视机、扫地机、电摩、三防手机等产品。并且正在扩建场地，拓展储能业务。
第二拜访了Uniq-Pro GmbH公司的杨总，Uniq-Pro GmbH在德国杜赛有3大仓储基地、服务项目包括：海外仓、贴标、维修、亚马逊退换货、移库、亚马逊一键代发、企业注册、成立欧洲公司和产品代理都可以为：储能、穿戴、手机、光伏、笔记本、汽车等产品一系列做好服务，做到端到端。
最后拜访了德国分销商和服务商油总。在和油总探讨分销的重要性时，大家一致认为分销商是企业推广产品的基础，如果国内的储能产品卖到欧洲，那么分销商既能帮企业销售商品，也能将消费者在购买时提出的问题和建议，及时反馈给企业解决。
3月11日，潮电欧洲储能商务团前往下一站，位于德国西北部北莱茵-威斯特法伦州的韦塞尔（Wesel），登门拜访了中德文化促进上午的陈会长，同时在场的还有乌克兰华人会长，以及储能安装商。目酣神醉中，考察团了解到德国家用储能安装的时间、价格和维修等详细情况；而当地安装商朋友也对中国储能新能源产品充满兴趣，问了我们很多关于保修、价格、以及技术服务等问题。
从韦塞尔一路南下，3月12日，潮电欧洲储能商务团来到德国的第三站——斯图加特（Stuttgart），会见了多年制热设备和热泵经销商经验的李总。期间，李总带领考察团深入当地居民区，实地考察发现，当地农村多用木质屋顶，并多呈45°、60°角，加上雨多雪厚风大等自然因素，给安装带来了极大的考验。
3月13日早上，考察团拜访了在GÖRG律师事务所的Jeff律师，重点讲解了目前德国投资环境、注册公司、知识产权、专利保护等方面的重要细节。下午拜访了Telefunken, 作为真正的百年品牌，中国企业在拓展欧洲市场的道路上能够借其力，才能实现品牌本土化弯道超车。
发现之旅带着发现市场、调研市场、开拓市场、促成合作的目的，考察团顺利完成了15天的欧洲之行，且收获满满。此次考察，我们总结了欧洲五大商机：一是光储充一体化，二是电动滑板车，三是充电桩、四是新能源汽车，五是大型发电站。
此外，我们还发现欧洲屋顶结构的差异化大大地增加了安装难度。
中国新能源企业全球市场机会占比为30%，而新能源市场规模为10万亿。所以，中国新能源企业必须“走出去”。潮电智库作为行业风向标，将带领、组织中国智造走出国门，走向世界。
行程精彩瞬间
Summary of Europe Bussiness visiting: 15 days to visit over 20 famous enterprises, open up the market of Spain, France, Germany, Italy and Poland
From March 1st to 15th, the Europe Bussiness visiting of Energy Storage Industry initiated by Electrend has been successfully concluded, during which we visited over 20 customers in 5 countries including France, Spain, Italy, Poland and Germany. A good end is the beginning of the next activity. So we Electrend now reassemble again for the next visiting on April 26.
The Russia-Ukraine war, rising electricity and natural gas prices in Europe, and the intensification of the European energy crisis will continue to stimulate the demand for European household storage and drive the European energy storage industry to grow in spurts. To deal with the crisis, European countries have issued different favorable policies for energy storage, which has opened the market door for Chinese energy storage enterprises to develop in Europe.
Strong moves
With the call of strong demand for energy storage in Europe, Chaodian, in collaboration with our industry chain customers, CLOU, Aerospace, and Yuanchen Technology. CLOU Electronics is the No.1 brand of industrial and commercial energy storage and residential energy storage, the leading company of smart meters, and the leader of electrochemical energy storage. CLOU’s internationalization pace has provided integrated energy solutions for hundreds of countries and regions around the world, creating a world-class energy service provider. Aerospac, founded in 2001, is one of the first lithium electronic battery manufacturers in China, with 5,000 lithium electronic battery professionals worldwide and 50 international certified customers in the industry. Yuanchen Technology, founded in 2005, focuses on technology development and manufacturing in the field of environmental protection, and also has the qualification of efficient dust removal and filtration materials as well as waste catalyst recycling and regeneration, with CNAS and CMA testing qualification. In 2021, Yuanchen Technology has increased the plate products of energy storage household at the request of customers, with the goal of striving to become a global benchmark enterprise of environmental protection materials and energy regeneration!
Exploring Business Opportunities
Starting from the first stop in France and ending in Germany, we visited more than 20 clients in 11 cities, including Paris, Nantes, Barcelona, Madrid, Milan, Warsaw, Wroclaw, Dusseldorf, Wesel, Frankfurt and Stuttgart.
France-Nuclear is the best important new energy
March 1, in Paris to visit the Guangdong Provincial Economic and Trade Representative Office in France, Europe CGN Consulting, to discuss the energy needs of France and promote the cooperation of Chinese energy storage enterprises to carry out business in France consulting.
The evening of March 1, along with the continued low temperatures and cold air, the delegation went all the way south, via the Seine, to the Loire region Nantes. Ah, the car windows were frozen, so what, our hearts were already agitated to fly south.
On March 2, the delegation was divided into two ways, all the way to the beautiful Loire region Nantes, met with the Loire region economic development agency Asia project manager. According to it, France’s target demand for energy storage in 2020 is more than 800 MWh. China has 33% of the market opportunity in the face of the wildly developing global energy storage circuit. All the way to the MWC exhibition in Barcelona, Spain, the exhibition site, new friends and old friends gathered together, pushing glasses and exchanging drinks between them, happily advancing business cooperation.
On March 14, we returned to Paris and met with Laurence REN, a lawyer from dsavocats Law Firm, who introduced us to the latest industrial policies and opportunities in France, and literacy problems of new energy landing: 1) building factories or offices overseas, and 2) finding business resources to develop the market, whether Chinese or European and American.
On March 15, we stole half a day of leisure, hitting the famous attractions in Paris, France (Arc de Triomphe/Champs Elysees/Old Buddha/Louvre/Eiffel Tower/Seine Riverside/Paris City Hall, etc.) and local food to happily end our 15-day European tour of the energy storage mission.
Spain-the powerful country on which the sun never sets
On March 3, the two teams met in Madrid, the capital of Spain, and had a colorful weekend in Madrid. First, we visited MAITROX’s Madrid branch and toured its factory. MAITROX’s main services are repair and spare parts management for cell phones, smart commercial and home appliances, IT products, home appliances and other electronic products.
In the morning of March 4, we visited the local energy storage, installation and distributor. During the conversation, we learned about the market space, user pain points and cost of household energy storage in Madrid.
In the afternoon, we met with Mr. Yuan, the biggest agent of Xiaomi in Spain, who has 16 AliExpress Shops in Spain and is expanding energy storage business.
In the evening, we were invited to attend the Real Madrid Ball game to feel the passion and chivalry of Spain.
On March 5, the delegation came to Barcelona. In the morning, we met with the Spanish channel dealer idesa and the largest car footwear dealer, and in the afternoon, we spent a leisurely and comfortable tour and sightseeing time in vintage cars and scooters.
In 2017, at the second Chongqing International Mobile Phone Exhibition, two bosses from ANGEL, left a precious photo with our Wang Huan of Tide Electric Think Tank and my electrical Luo. After 6 years, we met again and left a memory again. From the former cell phone industry to the current energy storage industry, we are no longer us, we are still us. ANGEL has now developed into an agent business for energy storage PV products in Spain and South America.
Italy, an energy import-dependent country
On March 7, the second week of the trip, the delegation came to Milan, Italy, the capital of fashion, as planned. We visited Microtech and mediacom, our distributors and installers, and experienced ebike, the “last mile” transportation tool.
Poland, a dark horse in the global PV market
On March 8, the delegation travelled to Warsaw, the capital of Poland, in snow and wind. On the same day, we attended the International Solar Renewable Energy Exhibition in Poland. During the exhibition, we met with our customer Maxcom, who expressed the need to quickly switch to the residential energy storage, heat pump and solar energy storage market, which represents the new direction of energy application in Europe in the next decade!
March 9, heading for Wroclaw! In Wroclaw we attended a conference organized by Maxcom for energy storage storage, installation and distributors (representing the company XTG).
Germany, the global benchmark for energy transition
On March 10th, we arrived in Dusseldorf, Germany and first visited the German distributor AXDIA Tong, AXDIA’s main business in Europe in products: scooters, televisions, sweepers, electric motorcycles, three-proof cell phones and other products. And is expanding the site to expand the energy storage business.
The second visit to Uniq-Pro GmbH Yang, Uniq-Pro GmbH in Germany Dusseldorf has three large warehouse base, services include: overseas warehouse, labeling, maintenance, Amazon returns, shifting, Amazon a key generation, business registration, the establishment of European companies and product agents can be for: energy storage, wear, cell phones, photovoltaic, notebooks, cars and other products a series of good services, to do end-to-end.
Finally, we visited the German distributor and service provider Kun Yao. When discussing the importance of distribution, we all agreed that distributors are the basis for enterprises to promote their products. If domestic energy storage products are sold to Europe, then distributors can help enterprises to sell their goods, and also give timely feedback to enterprises to solve the problems and suggestions raised by consumers when they buy.
On March 11, the delegation went to the next stop, Wesel in North Rhine-Westphalia, northwest Germany, and visited the president of the Sino-German Cultural Promotion Morning, Chen, who was also present, as well as the president of the Ukrainian Chinese, and the energy storage installers. During the visit, the delegation learned about the details of the installation time, price and maintenance of home energy storage in Germany; and the local installers were also interested in Chinese new energy storage products and asked us many questions about warranty, price and technical service.
From Wessel all the way south, on March 12, the delegation came to the third stop in Germany – Stuttgart (Stuttgart), met with Mr. Li, who has many years of experience in heating equipment and heat pump distributors. During the visit, Mr. Li led the delegation to go deep into the local residential area, and found that the local rural areas mostly use wooden roofs and are mostly at 45° and 60° angles, coupled with natural factors such as heavy rain, snow, wind, etc., which brought a great test to the installation.
In the morning of March 13, the delegation visited attorney Jeff at the GÖRG law firm, focusing on the current investment environment in Germany, incorporation, intellectual property rights, patent protection and other important details. In the afternoon, we visited Telefunken, a real century-old brand, which Chinese companies can make use of on their way to expand the European market in order to achieve localization and overtake the brand.
A Discovery Tour
With the purpose of discovering the market, investigating the market, developing the market and promoting cooperation, the delegation successfully completed a 15-day trip to Europe, and was full of harvest. During the visit, we summarized the five major business opportunities in Europe: one is the integration of light storage and charging, two is electric scooter, three is charging pile, four is new energy vehicles, and five is large power station.
In addition, we also found that the differences in roof structures in Europe greatly increase the difficulty of installation.
The global market opportunity for Chinese new energy companies is 30%, while the new energy market size is 10 trillion. Therefore, Chinese new energy companies must “go global”. Tide Power Think Tank, as the industry vane, will lead and organize the Chinese smart manufacturing out of the country and into the world.
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